The Sleep Shirt Launches an Extended Selection of PLUS Sized Sleepwear
Luxury plus size sleepwear
We saw a need for extended sizes in the high-end loungewear market, so we expanded our plus size options in the range of The Sleep Shirt's best-selling shapes.
The Sleep Shirt PLUS features our three most popular shapes: Short Sleep Shirt, Long Sleep Shirt, and Sleeveless Nightie.
The fabrications for our PLUS line include our bestselling Oxford Stripe cotton, in both Blue and Pink, White Linen and a textured White Seersucker. Other fabrics include a selection of seasonal cottons and linens in various colourways.
Photo credit: @mariell.elizabeth
We wanted to have real feedback form our customers, so in developing The Sleep Shirt PLUS, our team conducted extensive market research and had the products fit-tested by a group of plus-sized customers.
Photo credit: @mariell.elizabeth
A large quantity of our existing products are offered in One Size, so the approach with PLUS was to to find a size that would fit a large portion of the market.
The result was a redesign of our three classic shapes developed specifically for the plus size market, made to fit loosely and cover sizes XL to 2X.
Photo credit: @mariell.elizabeth
Just like all our collections, the PLUS collection works as both sleepwear or day wear, doubling as the perfect pyjamas, swim cover ups or as ready to wear pieces.